What tools should you use to identify sport marketing opportunities (2)?

Two days ago, we did a review of a set of tools used in the first step of identifying sport marketing opportunities. Today, we are going to focus on the second step of this process which consists in analysing the organisation.

In order to analyse the organisation, it is necessary to understand the purpose, aims, and goals of an organisation in addition to the needs of an organisation’s stakeholders. There are four tools that help to do that:

• The Mission statements reveals the purpose of an organisation: why it was created. what services and products it provides, and to whom they are provided.
• The Visions statements is a written record of the desired achievements of an organisation in the future.
• Organisational Objectives are targets that must be reached in order to make the vision a reality.
• A Stakeholders analysis involves assessing the divers agendas of all individuals, groups, and organisations that have an interest in a sport organisation.

Next time, we will talk about the next step of the process of identifying sport marketing opportunities: Analyse market and consumers.

Enough theory for today! Tomorrow’s post will feature a US enterprise doing a great job at developing retail traffic driving promotions that leverage unique collectibles.

Source:

“Introduction to Sport Marketing: A Practical Approach” , Aaron C.T. Smith

Here I Come!

Hello world,

This blog is about Sport & Marketing. Here you will news about:

• Sports-related advertising
• Athlete endorsements
• Sporting goods and licensed merchandise
• Event management and marketing services
• Sponsorship
• Social media and Sport business
• Anything related to Marketing and Sport really!

I want to learn and share what I have learnt about these topics. My aim is to post regularly short articles and encourage people to interact on this blog.

Please feel free to contact me with any questions/suggestions/feedback you may have